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Is the classic marketing acronym, AIDA, dead?

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AIDA - Attention, Interest, Desire, Action

One of the most common, tried and true acronyms in marketing is AIDA – Attention, Interest, Desire, and Action. And when we stumbled on a LinkedIn article from fellow member, Ralf Haberich, we had to consider his premise: “Are you still working with the AIDA Model in Marketing? It is from 1898. Rethink now.“ The […]