Small businesses generally have a limited understanding and acceptance of the difference between “customer acquisition” and “selling to existing customers”. They often think all sales are the same or should be. So you either have a no, low, mid or high profit sale. Every sale is measured on an individual, day-to-day basis with little forward […]
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One of the most common, tried and true acronyms in marketing is AIDA – Attention, Interest, Desire, and Action. And when we stumbled on a LinkedIn article from fellow member, Ralf Haberich, we had to consider his premise: “Are you still working with the AIDA Model in Marketing? It is from 1898. Rethink now.“ The […]
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The end of the industrial age didn’t come with a sharp transition. It’s still taking many businesses too long to get and/or maintain a website effectively. Most still believe a ‘brochure site’ is all that’s really needed. As a result they are consistently missing out on 75%-80% of their potential sales. Web designers love the […]
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